: Search Engine Optimization

Content Optimization is the reorganization of your web sites' content in the best possible way to make it more attractive to search engines like Google, yahoo, msn etc. This usually involves:
Textual Content Improvement
Search engines "read" your website but what are they looking for? Because the textual content of most websites is not written with search engines in mind your placement within the search results may not be accurate to the services you are providing. It is important to research the best possible search terms that should appear throughout your web sites' content. The traffic volumes you can generate for each search term will depend on the level of competition and the overall rating of your pages. It is vital to be able to identify the most effective search terms and then incorporate them correctly within the content, meta and alt tags of your website.
Meta and Alt Tags
The meta tags for each relevant page need to be inserted to ensure that vital information is presented to the search engines and that the information presented is likely to secure the most relevant visitors for your website. The most important meta tags are "title" and "description".
Alt tags on all non-textual content such as videos, images and flash are critical since without this information, search engines will ignore them. Both Meta and Alt tags play an important role in developing a search engine friendly website and help establish a more targeted online presence.
Website Structure
The architecture of a website is very important to its success. Typical mistakes made in the design of websites are poor navigation systems, undue reliance on graphics and Flash, unfriendly forms, use of frames and generally poor content ordering.
Link Building
Link Building is low cost, very effective at bringing traffic in and it can dramatically effect your search engine ranking. Persuading other web sites to link to your own could be one of the cleverest pieces of marketing you do.
Links from third party sites are one of the key measurements the search engines use to determine your web sites' popularity. The more quality sites that link to you the better.
There are three main factors that determine the strength of your links campaign.
Number of incoming links
Online presence is generally improved by the recognition that your website is considered useful by other peoples websites. This recognition is usually indicated by a link from that other website towards your own site - a mark of recommendation that your site is worth visiting.
Relevance of pages containing the incoming links
Incoming links from other sites are of special value if the information or activity is relevant to your site. If your site is that of a veterinary practice then little benefit is to be secured with a link from, for example, a property agency. A link from The Veterinary Society on the other hand would be of great value.
Popularity of the pages containing the incoming links
Search engines each have their own mechanisms to determine the importance of a web page. For example, Google measures it in Page Rank (PR). PR depends on many factors and one of great importance is how highly sites linking to yours are recognized in your sector of expertise. Sites which themselves have a strong online presence are prized above those sites which no one gives any recognition towards - websites which are recognized as sites of authority in your sector are the sites which are most valued for their incoming links.
Therefore a number of different link building programs may be used that aim to increase and improve your search engine presence through increasing the number and quality of your incoming links. These include services such as Article Publishing, Press Release Services, and Social Networking and Reciprocal Link building.
Natasha Heyland. http://www.voliacreations.co.ukVolia Creations are specialists in easy to use, dynamic and content driven web sites. We believe that a successful web presence is only possible with you in the driver's seat. Thanks to our simple Content Management solutions you are now able to effectively maintain and manage your web sites' content without the need for specialist skills or training.