: Content is King!

One of the greatest myths in web marketing is that all you need to do is slap up a website showcasing your products and submit it to the search engines... and instantly you'll have hordes of customers flipping out their wallets to buy from you.
This simply cannot happen! Have you ever looked at the number of results available when you type in a search? The person that simply puts up a site and submits it is the one that is listed in the 300,000+ range. How many times have you looked past the first one or two pages of the results? For most of us that's the top twenty results. If you're listed at 300,000 then you're on the 30,000th page of the results. It's insane to think you're going to get traffic from this.
You must optimize your website! There are a number of ways to do this, but the one way several SEO's seam to forget to mention is content. Keyword focused content is king. When you search on the internet you're either looking for a product or you're looking for information. Even if you're looking for a product you're still going to want some information on that product. So, why wouldn't content be king?
There are other ways to get your traffic, but getting the most results from that traffic is the objective. The more information you give your visitors, the more likely they are to trust you and buy your product... or opportunity.
If you want the most bang for your buck then give your visitors what they came for. What they came for more likely than not is information. Personally I've never bought anything from a one page advertisement and the odds are I never will.
I've been working online since 2003 mainly doing paid surveys for extra income. I started building http://www.hbbinfo.com in December of '07 as a way to take my home based business to the next level. Come visit me... The only thing you'll find on my site is Real, Simple, Information. I do my best to cut the hype out of the equation.